Advanced Integrated Tech
Brick, NJ
Keith wanted AIT to read as what it is, an audio-visual and security installer, not a consultancy. The site now leads with that and covers the whole state town by town.
Advanced Integrated Technologies is a family business in Brick, around since 1955, installing commercial audio-visual, security, access control and network systems for businesses across New Jersey. Keith DuBlois runs it.
Listening to what the business is
His Google listing described AIT the way a lot of tech companies describe themselves, with cybersecurity near the top. Keith said that’s not who they are: they install things. His listing was rewritten around that, and the site follows the same order.
What they asked for, and what we did
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Keith told us the listing led with cybersecurity. AIT is an AV installation company, not a consulting firm.
Rewrote his Google description to lead with audio-visual work; cybersecurity moved down.
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He decided the main listing covers all of New Jersey, with Florida getting its own.
Built a page for 37 New Jersey towns and 3 counties, each saying what AIT does there.
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He asked for an info@ email address for the business.
Set it up inside his existing Microsoft 365 account, so none of his email settings had to change.
What's different now
- The contact form sends straight to Keith. Before, the button opened the visitor's own email app, which does nothing for a lot of people.
- His Google listing shows a full menu of 22 services in 8 groups.
- The homepage, service pages and industry pages are written in the words his customers use.
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Under the hood (for the technical folks)
- Astro static site; third-party scripts run off the main thread with Partytown.
- LocalBusiness and Service structured data on every page.
- Town and county pages generated from one data file, each with its own copy.