Gail Poverman-Kave, LCSW
Brick Township, NJ
Her old site showed "not secure" in the browser and wasn't built for phones. Now people looking for a therapist find a calm page, her number one tap away, and a form that reaches her inbox.
Before (May 2026, Wayback Machine)
After (September 2026)
Gail Poverman-Kave (BCD, MSW, LCSW) runs a private counseling practice in Brick Township. She sees individuals, couples, families, children and teenagers, and she is also a divorce mediator. People usually find a therapist by searching, then call, so the site is built around that.
Where she started
Her site lived on Homestead. It had no secure connection, so browsers labeled it “not secure”, which is not what you want someone to see on the day they finally decide to look for a therapist. It was laid out for a computer screen, so a phone shrank the whole page to fit and the text came out too small to read without zooming in. It still listed an office in Point Pleasant Beach.
What we built
A quiet site on purpose: sage and cream, plenty of space, a soft dune photo, and her phone number within reach on every screen. Each service has its own page, and each town she serves has its own page written for it, not the same text with the town name swapped.
What they asked for, and what we did
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She emailed us that her office is in Brick now, not Point Pleasant Beach, and the address and phone on the site were out of date.
Corrected on every page, the map and the link preview the same day.
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She wanted her domain away from Homestead, still in her own name.
Moved it to a new registrar at cost. It stays registered to her.
What's different now
- The padlock shows in the browser. The old site had no secure connection at all.
- On a phone the page fits the screen, the menu reaches every page, and the Call button is at the top.
- People can send a message from the site and it lands in her inbox, with spam filtered out.
- A page for each kind of help she offers, written for the nearby towns her clients drive in from.
Run a private practice that people find by searching?
Tell us what customers ask you most and what's not working now. We'll tell you what we'd change and what it costs.
Under the hood (for the technical folks)
- A static site: no server to keep running, no plugins to update.
- Desktop test: main content shows in 0.9 seconds (Lighthouse, August 2026).
- MedicalBusiness structured data, so Google reads her credentials, office and services as facts.
- We build our own systems that keep spam off our clients' sites, so her form doesn't depend on a third-party service.
Built with
Speed (Core Web Vitals)
Lighthouse lab data, desktop, August 2026